What is a brand mark?

A brand mark is a type of logo design. Your logo conveys the purpose and values of your business to your audience by using colors to evoke specific emotions and shapes to incite certain feelings. Most logos use a combination of typography, images, shapes, and other elements to describe a brand, but a brand mark doesn’t.

What is the difference between a brand mark and a logo?

Brand mark and logo concepts are sometimes confused. In brief, a logo is a graphical or visual image that people quickly associate with a company’s brand. Logos are constructed to be permanent though they may be altered over time. Compelling logos are elegantly designed and visually enticing.

Why is a brand mark important?

According to the Social Science Research Network, 65% of people are visual learners. This means that people process visuals more efficiently than text, which is one reason why a brand mark is one of the most common types of logos used by businesses.